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Proposed burger menu navigation for Next’s mobile site, later shown to risk £135m in lost sales.

£135m Saved: How I Stopped a Burger Menu from Tanking Ecommerce Sales at Next

Wireframe of Next ecommerce suits journey created during user research project to reduce returns.

37% More Engagement: How User Research Improved Suit Shopping at Next

Low-fidelity Sharpie wireframe sketch showing early Endoscopy Hub layout ideas.

Designing the Endoscopy Hub: An Unfinished UX Case Study in Healthcare Efficiency