Skip to content

Work

Strategic UX work that delivers measurable business impact. From preventing a £135m loss at Next to lifting conversion rates and reducing returns across ecommerce and insurtech, my case studies demonstrate how discovery-led, research-driven design turns user friction into revenue growth.

Hand holding a By Miles Tracker device against a white background. The small black device measures miles driven for pay-per-mile car insurance.

20% Abandonment Reduction: Turning Complexity into Confidence at By Miles

Proposed burger menu navigation for Next’s mobile site, later shown to risk £135m in lost sales.

£135m Saved: How I Stopped a Burger Menu from Tanking Ecommerce Sales at Next

Wireframe of Next ecommerce suits journey created during user research project to reduce returns.

37% More Engagement: How User Research Improved Suit Shopping at Next

Low-fidelity Sharpie wireframe sketch showing early Endoscopy Hub layout ideas.

Endoscopy Hub: Discovery & Ideation for Healthcare Workflow Efficiency