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Joe Pendlebury

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Hand holding a By Miles Tracker device against a white background. The small black device measures miles driven for pay-per-mile car insurance.

12-Point Abandonment Reduction: How User Research Fixed By Miles' Highest-Friction Onboarding Screen

Proposed burger menu navigation for Next’s mobile site, later shown to risk £135m in lost sales.

£135m Saved: How I Stopped a Burger Menu from Tanking Ecommerce Sales at Next

Wireframe of Next ecommerce suits journey created during user research project to reduce returns.

37% More Engagement: How User Research Improved Suit Shopping at Next

Low-fidelity Sharpie wireframe sketch showing early Endoscopy Hub layout ideas.

Endoscopy Hub: Discovery & Ideation for Healthcare Workflow Efficiency

How I Use AI to Accelerate Research-Led UX Strategy

Impact Beyond Projects

Leading Through Influence, Mentorship, and Collaboration